These days anyone can pick up a camera and shoot a video to post. However, there is so much more that goes into crafting and clearly communicating a brand’s image, campaign or messaging. In today’s visual and social media market, it is more important than ever for brands to fully develop their imaging and messaging before stepping into the social media arena. My creative direction helps brands clearly define their messaging, image and purpose, while my production experience allows us to develop a production plan that can execute that creative efficiently and effectively.